Citrus
12s deposit-to-play
12s deposit-to-play
HandoverSchemes, copy, translations and tokenised assets delivered ready to wire. Operator's retention manager owns the plan; their CRM team configures — no rebuild on our side.
Citrus Mobile Holdings wanted one brand that could launch in four markets (Nigeria, Kenya, Ghana, the Philippines) with wallet-native payments, Aviator-heavy lobby, and a mobile funnel that holds together on 3G. Curaçao master licence, plus BCLB in Kenya and PAGCOR in the Philippines — so compliance marks had to live on every surface without crowding the UI.
Dual-mode identity — dark cover, cream product
Cover art and off-product chrome live on ink #0e1420 so the brand sits into a dark site grid. The product itself lives on cream #fff6e5 so first-time mobile users, many on low-end handsets in direct sunlight, can actually read it.
Payment parity, not payment hierarchy
M-Pesa, Airtel Money, MTN MoMo, Opay, Paystack and GCash each get the same tile size, same iconography scale, same tap target. No dropdown burial. Selected method gets the citrus-orange ring, everything else stays legible.
Aviator-first lobby, slots second
Crash games — Aviator (Spribe), JetX (SmartSoft), Aviatrix — sit above the slot grid because that's how the market actually plays. Sweet Bonanza, Gates of Olympus and Sugar Rush anchor the slots row without burying the crash pick.
Marketing homepage — Deposit, play, cash out. Payment parity strip, Curaçao/BCLB/PAGCOR licence marks
Cashier — six payment methods at equal weight, 500 KES quick-chip, auto-credit in 12 seconds
Welcome creative — Spend 500 KES, get 500 free. M-Pesa instant, Curaçao + BCLB trust line
Colour palette
Typography
Display — General Sans Display
Body — General Sans Mono
Logo lockups
“Because M-Pesa auto-credits in twelve seconds, our Nairobi funnel stopped leaking at the cashier — that one number pulled FTD up 48%. The dark-cover-light-product split was Spinmark's call before it was ours, and it's the reason the brand holds in a crowded grid but the product still reads in Lagos sunlight.”
