10,000 reviewers.
Before launch.
Every concept we produce is pressure-tested by a synthetic panel of modelled player segments — before any client sees it. The Lab is our internal quality layer. Not a product. Not a feature. A process advantage.
A process advantage. Not a product.
The Lab is not for sale. There is no SaaS tier, no API access, no waitlist. It is the internal infrastructure that determines which creative direction reaches a client — and which gets retired before they ever see it.
Every project we take runs through it. The panel reviews concepts against modelled player segments drawn from real behavioural profiles across EU, LATAM and APAC markets. The output is a ranked shortlist, not a hunch.
Five stages. Zero gut feelings.
Concept intake
01Brief, KPI target and creative directions are loaded into the pipeline.
Segment matching
02Each concept is routed to the relevant modelled player segments.
Multi-agent review
03Thousands of agents evaluate attention, value clarity, and CTA urgency.
Signal aggregation
04Per-segment scores are weighted and surfaced as a ranked shortlist.
Direction picked
05The winning concept proceeds to production. Others are retired — before you see them.
28 player profiles. 8 shown below.
Each segment is a behavioural composite built from operator data, acquisition channel, stake range, and session pattern — not a demographic.
Slot grinder
- Avg session: 42 min
- Channel: mobile-first
- Driver: RTP clarity
Sports parlay-first
- Avg session: 18 min
- Channel: push + app
- Driver: odds value
Crypto degenerate
- Avg session: 67 min
- Channel: Telegram
- Driver: instant payouts
Live-dealer regular
- Avg session: 90 min
- Channel: desktop
- Driver: social feel
First-deposit explorer
- Avg session: 11 min
- Channel: paid social
- Driver: bonus clarity
VIP loyalty
- Avg session: 55 min
- Channel: email + account
- Driver: status / exclusivity
Bonus hunter
- Avg session: 9 min
- Channel: email
- Driver: T&C transparency
Casual instant-win
- Avg session: 7 min
- Channel: mobile
- Driver: speed + fun
FTD lift on a casino landing.
Lift first-time deposit (FTD) rate on the primary casino landing page. Target: EU markets, mixed acquisition channels, €20–200 ADB range.
achieved
Bonus-led
Hero anchored on welcome bonus size. Large "€500 + 200 FS" callout above the fold.
Trust-first
Licensed badge, payout speed stat ("Withdraw in 4 h") and player count as hero proof.
Game-led
Slot grid hero with live RTP tickers. Action-in-product before the CTA.
| Segment | Dir A | Dir B | Dir C |
|---|---|---|---|
| Slot grinder | 61 | 58 | 84 |
| First-deposit explorer | 79 | 55 | 48 |
| Crypto degenerate | 52 | 71 | 66 |
| Live-dealer regular | 44 | 68 | 77 |
| Bonus hunter | 82 | 39 | 41 |
Game-led (C) won across slot grinders, live-dealer regulars, and crypto segments — the three highest-LTV cohorts in this brief. Bonus-led (A) led on acquisition-stage only; we recommended a targeted variant for that segment rather than leading the full page with it.
Synthetic doesn't replace live A/B. It prunes before you get there.
A 10,000-agent panel is not a market. Synthetic models are calibrated to behavioural profiles, not real money decisions. What the Lab does well: ruling out weaker directions quickly, cheaply, before a single pixel goes live.
What it doesn't do: predict absolute conversion rates or replace live testing for marginal differences. When two directions score within 8 points across all segments, we flag it — and recommend a live A/B as the tiebreaker. Credibility matters more to us than the appearance of certainty.
Put your brief through the Lab
Want your next concept
run through the Lab?
Every project we take runs through it automatically. Start a brief and the Lab is included — not an upsell.