We design the partoperators measure.
Spinmark is an iGaming-native design studio. We don't arrive with moodboards — we arrive with your target metric and a plan to move it. Every brief ends on a dashboard, every engagement includes post-launch ownership.
Five principles. No exceptions.
Brief in numbers
Every project opens on the metric we're moving. We won't accept a brief without a KPI — vague creative direction is how budgets disappear.
Ship to a dashboard
Post-launch, we own the result for seven days. If the dashboard doesn't move in the direction we agreed, we iterate until it does.
Player-first, not director-first
Decisions are anchored in segment data, not in what looks impressive in a pitch deck. Your high-value player is the brief.
Craft is non-negotiable
Restraint is the lever. Every element earns its place. We cut anything that doesn't serve the conversion goal — regardless of how good it looks.
AI as co-reviewer
An internal panel of synthetic players reviews every concept before it reaches you. You only see what survived 10,000 simulated decisions.
A unit of four. As many as the brief needs.
A unit is the smallest team that can ship an iGaming engagement end-to-end. We run several in parallel — one per operator, one per brand, sometimes two on the same brand for casino and sportsbook tracks. Specialists are pulled in per unit, not parked on payroll.
Owns scope, KPI alignment and weekly decisions. The single point of contact across the engagement.
Funnel research, segment behaviour, instrumentation spec. Numbers in, numbers out.
Lifecycle mapping, chain logic, segment + trigger design. Turns data into shipped loops.
UI, motion, brand and creative output. Senior across casino, sports and crypto verticals.
Outsourced specialists for motion, dev consult, copy and localisation. Each unit pulls them in when the brief calls for it — no bloated retainer, no idle bench cost.
Twelve people. One metric.
Marta Kovács
Ex-Razer / ex-Pragmatic Play. Runs the studio and owns every client relationship.
Andrei Popa
Ex-Evolution. Sets visual standards and directs all creative output across the studio.
Luisa Ferreira
Built brand systems for 14 live operators. Fluent in compliance, mark-making, and motion.
Jakub Novák
Former lead at Betsson. Designs casino and sportsbook UIs that reduce friction at the deposit step.
Teodora Iliescu
10 years in broadcast and product motion. Every animation we ship passes her performance bar.
Kristóf Varga
Ex-McKinsey, now iGaming. Translates operator P&L priorities into actionable design briefs.
Daria Shevchenko
Designed our synthetic player panel. Runs the AI review loop that stress-tests every concept.
Bogdan Stănescu
Keeps all eight concurrent projects on schedule. Clients call him the most calm person in iGaming.
Where we work. How we think.
Our main studio — natural light, no open-plan noise.
Porto, March 2026. Two days of strategy, one of surfing.
Where synthetic players decide what ships and what doesn't.
Start with a number
Want us to brief on
your numbers?
Share the metric you're trying to move. We'll scope the fit and open the project — no pitch decks, no sales theatre.